Qadium now known as Expanse is a small security start-up in San Francisco. I was requested to work on their Marketing digital properties (Marketing site, Marketing Automation, and Recruiting). Their intention was to improve the look and feel, administrator usability, and SEO performance. I worked with a great art staff to build a refreshed brand and push it out to all digital properties.
Challenges:
- Correct the dated Look & Feel
- Attend to little to no presence in Google SERPS (Search Engine Results Pages)
- Content devs had great difficulty entering data into the back end
- Make certain all digital properties are visually matching (Marketing Site, Marketo, Greenhouse)
Technology Leveraged:
- WordPress
- Pantheon
- HTML5
- BootStrap
- CSS3
- SVG
- PHP
- Custom Post Types Plugin
- Custom Fields Plugin
- Marketo
- Greenhouse
Outcome
I worked with Design, UI, IT, Security, Events teams, and external contractors to complete the reskin project. All objectives where delivered on-time and to the satisfaction of management.
